Megan Rapinoe & USWNT Women’s World Cup Final Victory On Track For 19M Viewers For Fox - Deadline

If you are going to win, win big and conclusively, and that’s exactly what Team USA did on Sunday at the 2019 FIFA Women’s World Cup, both on the pitch and in the ratings. Snaring their second consecutive championship, the Americans crushed the Netherlands 2-0 in yesterday’s final in Lyon, France, with goals from captain Megan Rapinoe and Rose Lavelle. Back Stateside for a victory parade July 10, yesterday’s win was the fourth World Cup title overall for the Jill Ellis-coached team.

The game was also a big win for broadcaster Fox, with a 10.0/27 in metered-market results. While down 34% from the record-breaking and primetime 2015 Women’s World Cup final between America and Japan, the 8 AM PT-starting 2019 match soared 20% over the men’s World Cup final of last year in the early metrics.

That July 15, 2018 game between eventual winner France and Croatia went on to snag an audience of 11.3 million for the Rupert Murdoch-owned network. The last Team USA win in the WWC four years ago ended with an impressive 25.4 million viewers, making it the most watched soccer game in American TV history.

We’ll update with final numbers for this year’s WWC as they come in, but right now yesterday’s big win for Captain America (aka Rapinoe) and crew looks to be leaning in towards 19 million viewers. If that projection stands, it will be the second most watched soccer match in USA small-screen history.

So, if results mean anything, maybe that pay equity issue should get resolved pretty damn quick now, no?

Further to that point, even though the 2019 Women’s World Cup final will be down from the 2015 final, overall this year’s tournament is actually up from last time, with the Fox-Fox Sports 1-Fox Sports 2 broadcasts seeing a 1% rise over four years ago.

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https://deadline.com/2019/07/megan-rapinoe-us-womens-world-cup-final-ratings-netherlands-team-usa-fox-1202642953/

2019-07-08 15:45:00Z
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